《TWICE中国》是全球领先的锐德商讯集团旗下的专注消费电子产业链动向和趋势的媒体机构， 致力于促进中国消费电子产业链的沟通，帮助中国企业拓展国际市场，协助中外品牌深耕中国市场，为消费电子产业提供具有特色的专业化、规范化和国际化的媒体和营销服务。

主要业务
1. 调研和发布对产业发展有坐标指南性的信息；
2. 追踪国内制造商品牌和产品在国内外的发展并颁发精英和精品奖项；
3. 提供每日更新的专注产业链变化的中文网站(Twice.com.cn)；提供《决策参考》电子周刊；
4. 提供英文的向国际市场发布中国产业和厂商动态的网站 （Chinareport.twice.com）；
5. 在国内及CES和IFA等重大国际展会举办颁奖和论坛活动，传播中国品牌和产业声音；
6. 代理TWICE 美国媒体在中国的广告业务，助力中国企业开拓海外市场。

目标用户

    国内外消费电子产业链中的各种经营管理人员，他们来自制造商，渠道商和零售商，新型电子商务网站，出口和国际经营公司，中央和地方政府部门，行业协会，营销研究和服务机构，行业媒体人员。

内容范围和风格

    TWICE中国奉行客观公正的报道原则，关注产业的融合与创新，流通和销售渠道的变化，中国品牌和厂商在国际市场的机会，挖掘和颂扬优秀产品和技术革新，介绍新型的消费电子企业管理理念，采购和营销方案，关注各地政府的政策和措施，区域市场演变和机会，走访对行业发展有影响力的人物，介绍他们的精辟观点和成败经验，致力成为中国消费电子链中一座供资讯桥梁。

TWICE China - International Media Focusing on the Consumer Electronics Industrial Chain in China

TWICE China the China division of the media service under Reed Business Information, a global B-to-B information and marketing solution provider. It focuses on trends in the consumer electronics industrial chain in China. We take it as our mission to promote the communication in China’s consumer electronics industry, helping the Chinese companies to expand in international market, assisting the domestic and overseas brands to grow in the Chinese market; We provide specialized and international standard media and marketing services.

As the largest professional B-to-B) business information publisher in the world, Reed Business Information is part of Reed Elsevier listed in the London and New York stock markets. The English language Twice magazine and website under RBI has covered the consumer electronics industry in the United States for 25 years. It is the media partner of the Consumer Electronics Association in US. This year it is recognized as one of the Top 50 American business media. TWICE started to provide the Chinese language service since 2004.

Our Key Business

? Provide crucial information on the developments in the consumer electronics industry in China and around the world; Trace the progress of the Chinese and international brands and products; Award the outstanding individuals and products.
? Update the website Twice.com.cn daily and offers the weekly e-letter Executive Briefing for decision makers in China’s consumer electronics industry.
? Run the English language website – www.chinareport.twice.com.cn – It provides the information on China market for the global audience.
? Organize events at influential domestic and international trade shows such as CES and IFA to promote leading brands and industry winners.
? Act as the advertising representative for TWICE English edition in China and help Chinese companies expand in overseas market.

Twice China’s Target User

Our target users are various managerial people in the consumer electronics industry chain, such as manufacturers, distributors, retailers, e-commerce website, exporters and international trade/investment companies, central and local government departments, industry associations, marketing research and service agencies as well as trade media.

Coverage and Style

The coverage of TWICE China focuses integration and innovation in the consumer elecrronics industry, the changes in the distribution channel, as well as the market opportunities for Chinese and international brands and manufacturers. In line with the principle of objectivity and integrity, TWICE China also aims to promote innovative products and technologies and introduce new management concept on purchasing and marketing knowhow. It will also track down the developments with the government policies and regulations and interview influential personalities in the industry with their sharp opinions and success stories. TWICE China is an unique information source for China’s consumer electronics industry.